X Games is proud to announce the return of SONIC® Drive-In as Presenting Partner for X Games Salt Lake City 2025, June 27-29 at the Utah State Fairpark in Salt Lake City. The announcement comes on the heels of the SONIC brand’s history-making partnership as the first-ever Presenting Partner of X Games Ventura 2024 and their dynamic presence as an official sponsor of X Games Aspen 2025 – a testament to the successful collaborations and undeniable synergy between the X Games and SONIC. X Games and its athletes embody the SONIC “Live Free. Eat SONIC.” brand slogan which emphasizes freedom, personalization and choosing fun over boring every day, making it the perfect partnership.

X Games, the world’s premier action sports and lifestyle brand, has appointed Timothy Messner as its Chief Legal Officer, bringing a wealth of legal expertise to the company at a pivotal moment in its evolution. Messner will oversee all legal affairs for X Games while supporting the company’s continued global expansion.

X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action sports league in 2026. Annie Lokesh will be responsible for overseeing XGL league operations, growth initiatives, and shaping the business model and competitive structure of this groundbreaking new format.

X Games, the leading action sports competition and lifestyle brand, returns to Japan for the third consecutive year hosting competitions indoors for the first time at Makuhari Messe stadium on September 20 - 22. X Games Chiba will host 11 disciplines across Skateboard, BMX and Moto X. All competitions will be streamed live internationally on X Games’ YouTube page.

X Games, the leading action sports competition for 30 years, will introduce a bold, new global, team-based format in 2026. Backed by MSP Sports Capital (MSP), a Najafi Cos. portfolio company, the X Games League (XGL) will provide a year-round international competition calendar for X Games that will enable athletes to earn compensation beyond the $2.4 million already awarded through existing prize purses.

After nearly 30 years of world-class action sports events, SONIC® Drive-In, America’s favorite Drive-In, signs on as the first event Presenting Partner of X Games. X Games Ventura 2024 Presented by SONIC is taking place June 27-30 at the Ventura County Fairgrounds.

X Games Forum will be a full-day conference targeted at uniting the action sports and youth culture communities to explore the state and future of the industry. Panels and speakers will dive into topics driven by progression, authenticity, expression, community, culture and content. The panelists will include top athletes, industry professionals and thought leaders. Agenda and speakers will be announced soon.

X Games, the leading action sports competition and lifestyle brand, returns to the beaches of Ventura, California for an enhanced festival experience from June 28 - 30. General admission tickets and VIP passes for the summer event, as well as new one-of-a-kind experiences, are officially on-sale today at XGames.com/ticketing.

Following a historic and successful event in Aspen last month, X Games today announced that entrepreneur Shaun Neff has officially joined the sports and entertainment brand’s ownership group as an investor and advisor to accelerate the brand’s expansive strategy.

X Games today announced that the Summer 2024 games will officially return to Ventura for a three-day event June 28-30.  Last year’s X Games California, which culminated in Ventura, was a huge success - selling out of tickets and merchandise in record time. X Games California 2023 drew a crowd of more than 50,000 people to Ventura alone. Officials from both X Games and Ventura Visitors and Convention Bureau are committed to making X Games Ventura 2024 bigger and better than ever, with more sports, more music and more space for spectators.

X Games proudly announced an expanded partnership roster featuring new and returning brands indicative of X Games momentum leading up to the highly anticipated winter games in Aspen this week.  This dynamic lineup is poised to craft bespoke content, activations, and events, offering fans an immersive experience, whether they choose to witness the action live in Aspen or from the comfort of their couches.

Ahead of the much-anticipated winter games in Aspen this week — the first winter event under full creative control of new ownership group MSP Sports Capital —  X Games today announced Selema Masekela as the first 'Chief of Sports Culture,' a move that supports the brand’s ambitious vision of an innovative, athlete-driven strategy.

The ESPN/ABC broadcast will be hosted by Selema Masekela, Jason Ellis and Torah Bright, who makes her X Games talent debut. The digital broadcast will be hosted by Jack Mitrani and Gabby Maiden, who also makes her X Games talent debut. Brandon Graham, Craig McMorris and Torah will handle calling all snowboard competitions while Jimmy Coleman, Tom Wallisch and Maggie Voisin will handle the Ski events.

Today, Governor Polis and the Colorado Department of Transportation (CDOT) announced a first-of-its-kind partnership between X Games and the Colorado Department of Transportation’s Bustang to provide a sustainable and low-cost travel option for fans traveling to the X Games in Aspen from Friday, January 26 to Sunday, January 28.

In an effort to give athletes a platform to do what they love on the world stage, X Games has stripped back the complicated layers of contest production, and gone back to basics — celebrating what makes freestyle snowboarding and skiing unique, and making Aspen 2024 about creativity, originality, and entertainment. Working with an athlete counsel, X Games has revamped course designs, formats and judging to create a better event for athletes and fans.

For nearly 30 years, X Games has lived at the forefront of progression through its events, athletes and partnerships. This revolutionary partnership with Taiga Motors reinvents the athlete transportation onsite at X Games. The use of Taiga’s next generation Nomad sleds at X Games Aspen will reduce the emissions of its snowmobile fleet by up to 86%, lowering the event’s carbon footprint.

Thayers will expand its partnership with X Games to include entitlement of Ski and Snowboard Knuckle Huck disciplines. A fan favorite, Knuckle Huck celebrates the stylish and creative side of snowboarding and skiing.